We Help Care & Nursing Homes Reach Full Occupancy
The UK's dedicated marketing agency for care & nursing homes.
How we get care homes to full occupancy
You don't have time to gamble on an unproven approach. You need a team that understands care, and a process built specifically around how families actually choose a home — not generic marketing dressed up for the sector.
With Care Home Presence, you get a single point of contact who knows your account, a marketing approach built exclusively for care providers, and a free audit before you commit to anything.
Clearer priorities. Less wasted spend. A straightforward path to more private-pay residents.
Get My Free AuditHow a bed actually gets filled
Every enquiry starts the same way — and most homes lose it before the phone even rings
A crisis moment
A fall, a diagnosis, a discharge date. A family member — usually stressed, often guilty, rarely an expert in care — starts looking, often with days to decide.
They search your town
"Care home near [town]" or "[town] nursing home". The map and the first three results form the shortlist. If you're not there, you were never in the running.
Your website has seconds
They're checking: is it any good, what does it cost, is it warm or clinical, who do I call. A site that doesn't answer fast loses to the one that does.
Enquiry → viewing → move-in
The home that answers warmly and quickly usually wins the move-in. Everything upstream only matters if this last step is handled well.
A digital front door that matches your care
Real rooms, real fees, real answers — not a brochure built to look nice and say nothing.
Found first when families search your town
Local SEO and a Google listing built to win the map pack, not just exist on it.
An enquiry engine, not a website
Every page ends knowing what it wants the reader to do next — and makes it easy.
Everything under one roof
How we help care homes reach full occupancy
Ten services, one team. Work with us on all of it, or start with the single thing that's costing you the most enquiries right now — the audit will tell you which that is.
SEOGet found
Rank for the searches families in your catchment are already making.
Learn more →Google Business ProfileGet found
Win the map pack — the listing families see before your website.
Learn more →Google AdsGet found
Immediate visibility when you have beds to fill this month.
Learn more →Website DesignConvert visitors
A digital front door that matches the quality of your care.
Learn more →Marketing StrategyConvert visitors
A costed plan, prioritised by what moves occupancy fastest.
Learn more →Reputation ManagementBuild trust
Turn your reviews into your strongest sales asset.
Learn more →PR & MediaBuild trust
Local coverage that makes your home a known name.
Learn more →BrandingBuild trust
Look and sound like the home you actually are.
Learn more →Social MediaBuild trust
Show daily life — the reassurance families are looking for.
Learn more →Recruitment MarketingGrow the team
Attract carers directly and cut your agency spend.
Learn more →Why generalist marketing doesn't work here
Care marketing has rules a normal agency doesn't know exist
Google treats care as a "your money or your life" topic and holds it to a higher bar for demonstrated expertise. Reviews are often written in grief. Every claim you make gets checked against your CQC rating in about eleven seconds. And the family reading your site is not comparison-shopping a product — they're making a decision they'll live with.
A generalist agency learns this the expensive way, on your budget. We built this agency around it from day one.
- CQC-aware messaging — never overclaiming, never hiding a rating
- Dignity-first content — no urgency tactics, no fake scarcity
- Consent handled properly for every resident story or photo
- Reviews responded to with the sensitivity grief requires
Our process
A clear, costed plan you can see before you commit to anything.
Audit
We review your website, SEO and Google Business Profile, and score them against what actually drives enquiries.
Plan
A prioritised, costed plan — what to fix first, what it's likely to cost, and what result to expect.
Build
We execute the plan — website, SEO, ads, reputation, whatever the audit showed was costing you the most.
Measure
Reported in enquiries, viewings and move-ins — never impressions or clicks. That's the only scoreboard that matters.
Who's behind this
Jignesh Sangani, Founder
I spent years building websites and local-search campaigns for UK healthcare providers — pharmacies, travel clinics, private clinics. The same pattern kept showing up: excellent care, invisible online. Families searching for a care home in your town were finding your competitors first, or landing on a website that gave them no reason to pick up the phone. Care Home Presence exists to close that gap for care homes specifically.
What you actually get
Your free audit, in plain terms
No vague "free consultation". A concrete document, delivered to your inbox within 3 working days, covering:
- How you currently rank for the searches families in your area actually type
- A full review of your Google Business Profile — the listing families see before your website
- Your website scored on the six things that turn a visiting family into an enquiry
- What your three nearest competing homes are doing online that you are not
- A prioritised list of fixes, ordered by what will move enquiries fastest
Request your audit
Straight answers
Questions care home owners ask us
You're a new agency. Why should we trust you?
Fair question, and we'd rather answer it than dodge it. We don't have a client roster to show you yet. What we do have is the audit itself — a genuinely useful, specific piece of work about your home, delivered free, before you've spent a penny. Judge us on that, and on how the plan we hand you holds up to scrutiny.
What does the audit actually cost?
Nothing. It's a genuine free audit, not a disguised sales pitch — though we will, honestly, use the call afterwards to explain how we could help if there's a fit.
How long does SEO take to show results?
Technical and Google Business Profile fixes can move visibility within weeks. Ranking for competitive local terms usually takes three to six months of consistent work. Anyone promising page one in thirty days is targeting terms nobody searches.
Are you CQC-aware?
Yes — every piece of content we write is checked against what your rating and registration actually permit you to claim. We would rather lose a sentence of persuasive copy than write something that could cause a problem with your regulator.
Do we have to sign a long contract?
No. Project work (like a website build) is scoped and priced up front. Ongoing work (SEO, ads, social) runs month to month after an initial period long enough to judge fairly — typically three months.
Can you work with a group of homes, not just one?
Yes — groups get an added layer of thinking about brand architecture, so each home keeps its local character while the group builds shared authority online. The audit process is the same starting point either way.
Ready when you are
See exactly what's costing you enquiries
Free, specific, no obligation. We'll call to talk it through once it's ready.