Get found
Google Business Profile for Care Homes
When someone searches for a care home in your town, the first thing they see is not a website. It is the map — three listings, with photos, star ratings and opening hours. Most families form an impression there before a single site loads. Your Google Business Profile is the most valuable piece of marketing property you own, and it is free.
Get My Free AuditWhat we usually find
Most care home profiles are set up once and then abandoned. The category is wrong or too generic. There are four photos, all taken on a phone, none of them showing a bedroom or a communal space. There have been no updates posted in two years.
Reviews sit unanswered — including the critical ones, which is exactly where a thoughtful reply does the most work for the next family reading them.
None of this is difficult to fix. It is simply nobody's job, so it does not get done.
What's included
How we approach google business profile
Full profile audit and rebuild
Categories, attributes, service lists, opening hours, description, and the accuracy checks that stop Google quietly suppressing a listing.
Photography direction
What to photograph, in what order, and how often — the specific shots families look for when they are deciding whether to book a viewing.
Ongoing Updates
Regular posts covering activities, events, staff news and open days. Live listings are favoured over dormant ones, and it gives families a window into daily life.
Review generation and response
A respectful, compliant process for asking families for reviews at the right moment, plus drafted responses to every review — good and bad.
Map pack tracking
We track where you appear on the map from different points across your catchment, not just from your own postcode, which is where most reporting goes wrong.
The reviews problem nobody wants to talk about
Why this matters specifically in care
Care homes get reviewed in the hardest circumstances imaginable — often by grieving families, sometimes by relatives who were not present for the care they are describing. Responding well requires genuine sensitivity, an understanding of what you can and cannot say about a resident, and an awareness that your regulator may read it. We draft responses that are warm and human without ever disclosing anything that should stay private.
Straight answers
Google Business Profile — frequently asked questions
Should we ask families for reviews?
Yes, but the timing and the wording matter enormously, and you must never incentivise a review. We help you find the natural moments — after a successful settling-in period, after an event a family attended — and give you wording that invites honesty rather than pressure.
What do we do about an unfair or inaccurate review?
Removal is possible only where a review genuinely breaches Google's policies, and that bar is high. In most cases the far better outcome is a calm, non-defensive public reply. Future families read the reply as closely as the complaint, and a good one demonstrates exactly the temperament they are hoping to find.
Can you manage profiles for several homes at once?
Yes. Multi-location groups can be managed together, which makes it far easier to keep branding and posting consistent while keeping each home's local detail distinct.
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Free, specific to your home, no obligation.